Analytics, Keyword Planner, & Search Console
Pros:
- Accurate insights on
performance - Lots of features for free
- More reliable data source
- Easy intergration with
Google products - Insightful analytics on
audience & acquisition
Cons:
- Limited backlink analysis
- Limited Keyword insights
- Difficult for competitive
analysis - Limited customizations
- Limited tools for tech
SEO
Best for:
- Measure organic traffic
perfomance - Keyword research
- Market trend analysis
- Tech SEO audits
- Track referring domains
- Track keyword rankings
Pros:
- Most accurate & useful
backlinks data in the
industry - Useful domain authority
score (DR) - Keyword difficulty score
- No. of backlinks needed
to rank for a keyword - Access to keyword data
from 10 search engines - Tons of free-to-use tools
Cons:
- Cannot filter out toxic
backlink oppotunities - Tech SEO features are not
beginner-friendly - Strict credit-based
usage - Limited tech SEO audit
features - Exprensive compared to
other tools
Best for:
- Backlink research
- Keyword research
- Competitor analysis
- Research content ideas
Pros:
- Keyword data is one of
the best in the industry - No. of backlinks needed
for ranking - Toxic backlink
opportunities identified - Datailed backlink analysis
- Guidelines for Google
SERP features
Cons:
- Limited search engine
data - Reports offer limited
customization - Only one user account for all plans
- UI complicated for
beginners - Expensive compared to
other tools
Best for:
- Competitor analysis
- Keyword research
- Technical SEO
- Research content ideas
- Content writing
- Content research
Pros:
- In-depth keyword
research - Detailed audience and
competitor analysis - Historical overview of site performance
- Shows opportunities to improve SEO
- Identifies content gaps
and new ranking
opportunities
Cons:
- Limited keyword and
backlink database - Limited features for tech
SEO audit - Lot of manual searching
required - Limited customization of
reports - Does not show ranking by
geolacation
Best for:
- Market & competitor
analysis - Technical SEO
- Identify backlink
opportunities - In-depth keyword
research
Pros:
- 10 monthly searches with
free plan - Actionable insights to
guide SEO strategy - Priority score for
keywords - Useful MozBar Chrome
extentions - Tons of free SEO tools
Cons:
- No data on search engines
other than Google - Limited insights from
backlink analysis - Separate subscription for
each product - UI may seem complicated
for beginners - No analytics for video
content - Limited tech SEO features
Best for:
- Competitor analysis
- Local SEO
- Technical audit
- Keyword research &
suggestions - Link research
- SERP feature optimization
Pros:
- Identify content trends &
ideas - Assistance for keyword
targeting and content
creation - Monitor competitors’
content strategies - Different types of digital
marketing campaigns - Backlink opportunities
through digital PR
features
Cons:
- Limited features for
backlink analysis - Limited database for
keyword research - UI & reports not
customizable - Limited features for tech &
on-page SEO
Best for:
- Research content ideas
- Content writing
- Off-page SEO
Pros:
- Complete technical audit
- Architecture visulization
to identify problem areas - Idividual analysis for each
URL - Identify redirect options
- Actionable insights to
improve SEO
Cons:
- No SaaS/web-based
crawling - Local software hence
occupies a lot of
computational time &
resources for large sites - UI can be challenging for
beginners
Best for:
- Technical SEO audit
- Website architecture
- Website data visualization
- On-page optimization
