BRAHMA TECHNOLAB

Earthwalk
Project Details

Developed a feature-rich eCommerce website for Earthwalk, a renowned New Zealand outdoor clothing and footwear brand operating from 1994 to 2024. Built using Shopify, the website was tailored to meet customer needs and enhance the online shopping experience.

Key Features:
  • Custom-designed Shopify theme to reflect Earthwalk’s brand identity.
  • Integrated online ordering system for seamless customer purchases.
  • Payment gateway integration for secure and efficient transactions.
  • Fully responsive design ensuring accessibility across devices.

This project highlights my expertise in building user-friendly eCommerce solutions with robust functionality, making it easy for customers to explore and purchase products online while supporting Earthwalk’s legacy in outdoor apparel.

Client: Earthwalk

Project: Website Development 

Date: 2022-Present

The Brief

Earthwalk approached us to handle their website support and maintenance, as well as SEO, social media, and digital marketing. The initial goal was to refresh the website completely, followed by an aggressive marketing strategy aimed at significantly boosting sales. Over the following years, we worked closely with Earthwalk, migrating their website from Magento to WordPress, enhancing their social media presence, running targeted newsletter campaigns, and engaging in influencer outreach.

The Result

After dedicating over three months to preparing Bradley’s new website, migrating all data, and launching a comprehensive marketing campaign, we achieved outstanding results. Sales increased tenfold at the peak of the project, with the website attracting over 400,000 monthly visitors, gaining more than 30,000 newsletter subscribers, and receiving promotion from numerous influencers.

Alongside these impressive accomplishments, we were also responsible for ensuring website security and managing customer support. This proved challenging given the high traffic, often requiring us to respond to urgent requests and resolve issues directly on the live website.

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